{"id":9284,"date":"2025-05-27T13:28:50","date_gmt":"2025-05-27T10:28:50","guid":{"rendered":"https:\/\/esg.taltech.ee\/?p=9284"},"modified":"2025-09-09T11:55:34","modified_gmt":"2025-09-09T08:55:34","slug":"merle-ojasoo-esg-is-in-essence-good-old-business-ethics","status":"publish","type":"post","link":"https:\/\/esg.taltech.ee\/en\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\/","title":{"rendered":"Merle Ojasoo: ESG Is, in Essence, Good Old Business Ethics"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Smart and responsible management is the only way to be an economically successful and a respected business partner in the long term, writes Merle Ojasoo, the Head of TalTech\u2019s Centre for Responsible Economy and ESG.<\/p>\n","protected":false},"author":11,"featured_media":3781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[235],"tags":[],"class_list":["post-9284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merle Ojasoo: ESG Is, in Essence, Good Old Business Ethics | ESG Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esg.taltech.ee\/en\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merle Ojasoo: ESG Is, in Essence, Good Old Business Ethics | ESG Centre\" \/>\n<meta property=\"og:description\" content=\"Smart and responsible management is the only way to be an economically successful and a respected business partner in the long term, writes Merle Ojasoo, the Head of TalTech\u2019s Centre for Responsible Economy and ESG.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esg.taltech.ee\/en\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\/\" \/>\n<meta property=\"og:site_name\" content=\"ESG Centre\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-27T10:28:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-09T08:55:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esg.taltech.ee\/wp-content\/uploads\/2025\/05\/Merle-Ojasoo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"899\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piibe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piibe\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\\\/\"},\"author\":{\"name\":\"Piibe\",\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/#\\\/schema\\\/person\\\/883186475166ade4e8feeb2010614892\"},\"headline\":\"Merle Ojasoo: ESG Is, in Essence, Good Old Business Ethics\",\"datePublished\":\"2025-05-27T10:28:50+00:00\",\"dateModified\":\"2025-09-09T08:55:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\\\/\"},\"wordCount\":10,\"publisher\":{\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/esg.taltech.ee\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/merle-ojasoo.jpg\",\"articleSection\":[\"Media coverage\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\\\/\",\"url\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\\\/\",\"name\":\"Merle Ojasoo: ESG Is, in Essence, Good Old Business Ethics | ESG Centre\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/esg.taltech.ee\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/merle-ojasoo.jpg\",\"datePublished\":\"2025-05-27T10:28:50+00:00\",\"dateModified\":\"2025-09-09T08:55:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/esg.taltech.ee\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/merle-ojasoo.jpg\",\"contentUrl\":\"https:\\\/\\\/esg.taltech.ee\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/merle-ojasoo.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Merle Ojasoo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Esileht\",\"item\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Merle Ojasoo: ESG Is, in Essence, Good Old Business Ethics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/\",\"name\":\"ESG Keskus\",\"description\":\"ESG Centre\",\"publisher\":{\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/#organization\",\"name\":\"TalTech\",\"url\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/esg.taltech.ee\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/taltech-favorites.png\",\"contentUrl\":\"https:\\\/\\\/esg.taltech.ee\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/taltech-favorites.png\",\"width\":512,\"height\":512,\"caption\":\"TalTech\"},\"image\":{\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/esg.taltech.ee\\\/en\\\/#\\\/schema\\\/person\\\/883186475166ade4e8feeb2010614892\",\"name\":\"Piibe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/68de490a8034065081b2e4ad4071bc39d1136683e68628c28a0d5c256d8ac38f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/68de490a8034065081b2e4ad4071bc39d1136683e68628c28a0d5c256d8ac38f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/68de490a8034065081b2e4ad4071bc39d1136683e68628c28a0d5c256d8ac38f?s=96&d=mm&r=g\",\"caption\":\"Piibe\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Merle Ojasoo: ESG Is, in Essence, Good Old Business Ethics | ESG Centre","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/esg.taltech.ee\/en\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\/","og_locale":"en_US","og_type":"article","og_title":"Merle Ojasoo: ESG Is, in Essence, Good Old Business Ethics | ESG Centre","og_description":"Smart and responsible management is the only way to be an economically successful and a respected business partner in the long term, writes Merle Ojasoo, the Head of TalTech\u2019s Centre for Responsible Economy and ESG.","og_url":"https:\/\/esg.taltech.ee\/en\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\/","og_site_name":"ESG Centre","article_published_time":"2025-05-27T10:28:50+00:00","article_modified_time":"2025-09-09T08:55:34+00:00","og_image":[{"width":1600,"height":899,"url":"https:\/\/esg.taltech.ee\/wp-content\/uploads\/2025\/05\/Merle-Ojasoo-1.jpg","type":"image\/jpeg"}],"author":"Piibe","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Piibe"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/esg.taltech.ee\/en\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\/#article","isPartOf":{"@id":"https:\/\/esg.taltech.ee\/en\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\/"},"author":{"name":"Piibe","@id":"https:\/\/esg.taltech.ee\/en\/#\/schema\/person\/883186475166ade4e8feeb2010614892"},"headline":"Merle Ojasoo: ESG Is, in Essence, Good Old Business Ethics","datePublished":"2025-05-27T10:28:50+00:00","dateModified":"2025-09-09T08:55:34+00:00","mainEntityOfPage":{"@id":"https:\/\/esg.taltech.ee\/en\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\/"},"wordCount":10,"publisher":{"@id":"https:\/\/esg.taltech.ee\/en\/#organization"},"image":{"@id":"https:\/\/esg.taltech.ee\/en\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\/#primaryimage"},"thumbnailUrl":"https:\/\/esg.taltech.ee\/wp-content\/uploads\/2025\/05\/merle-ojasoo.jpg","articleSection":["Media coverage"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/esg.taltech.ee\/en\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\/","url":"https:\/\/esg.taltech.ee\/en\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\/","name":"Merle Ojasoo: ESG Is, in Essence, Good Old Business Ethics | ESG Centre","isPartOf":{"@id":"https:\/\/esg.taltech.ee\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/esg.taltech.ee\/en\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\/#primaryimage"},"image":{"@id":"https:\/\/esg.taltech.ee\/en\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\/#primaryimage"},"thumbnailUrl":"https:\/\/esg.taltech.ee\/wp-content\/uploads\/2025\/05\/merle-ojasoo.jpg","datePublished":"2025-05-27T10:28:50+00:00","dateModified":"2025-09-09T08:55:34+00:00","breadcrumb":{"@id":"https:\/\/esg.taltech.ee\/en\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/esg.taltech.ee\/en\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/esg.taltech.ee\/en\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\/#primaryimage","url":"https:\/\/esg.taltech.ee\/wp-content\/uploads\/2025\/05\/merle-ojasoo.jpg","contentUrl":"https:\/\/esg.taltech.ee\/wp-content\/uploads\/2025\/05\/merle-ojasoo.jpg","width":1920,"height":1280,"caption":"Merle Ojasoo"},{"@type":"BreadcrumbList","@id":"https:\/\/esg.taltech.ee\/en\/merle-ojasoo-esg-is-in-essence-good-old-business-ethics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Esileht","item":"https:\/\/esg.taltech.ee\/en\/"},{"@type":"ListItem","position":2,"name":"Merle Ojasoo: ESG Is, in Essence, Good Old Business Ethics"}]},{"@type":"WebSite","@id":"https:\/\/esg.taltech.ee\/en\/#website","url":"https:\/\/esg.taltech.ee\/en\/","name":"ESG Keskus","description":"ESG Centre","publisher":{"@id":"https:\/\/esg.taltech.ee\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/esg.taltech.ee\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/esg.taltech.ee\/en\/#organization","name":"TalTech","url":"https:\/\/esg.taltech.ee\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/esg.taltech.ee\/en\/#\/schema\/logo\/image\/","url":"https:\/\/esg.taltech.ee\/wp-content\/uploads\/2024\/11\/taltech-favorites.png","contentUrl":"https:\/\/esg.taltech.ee\/wp-content\/uploads\/2024\/11\/taltech-favorites.png","width":512,"height":512,"caption":"TalTech"},"image":{"@id":"https:\/\/esg.taltech.ee\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/esg.taltech.ee\/en\/#\/schema\/person\/883186475166ade4e8feeb2010614892","name":"Piibe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/68de490a8034065081b2e4ad4071bc39d1136683e68628c28a0d5c256d8ac38f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/68de490a8034065081b2e4ad4071bc39d1136683e68628c28a0d5c256d8ac38f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/68de490a8034065081b2e4ad4071bc39d1136683e68628c28a0d5c256d8ac38f?s=96&d=mm&r=g","caption":"Piibe"}}]}},"_links":{"self":[{"href":"https:\/\/esg.taltech.ee\/en\/wp-json\/wp\/v2\/posts\/9284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esg.taltech.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esg.taltech.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esg.taltech.ee\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/esg.taltech.ee\/en\/wp-json\/wp\/v2\/comments?post=9284"}],"version-history":[{"count":2,"href":"https:\/\/esg.taltech.ee\/en\/wp-json\/wp\/v2\/posts\/9284\/revisions"}],"predecessor-version":[{"id":9337,"href":"https:\/\/esg.taltech.ee\/en\/wp-json\/wp\/v2\/posts\/9284\/revisions\/9337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esg.taltech.ee\/en\/wp-json\/wp\/v2\/media\/3781"}],"wp:attachment":[{"href":"https:\/\/esg.taltech.ee\/en\/wp-json\/wp\/v2\/media?parent=9284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esg.taltech.ee\/en\/wp-json\/wp\/v2\/categories?post=9284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esg.taltech.ee\/en\/wp-json\/wp\/v2\/tags?post=9284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}